0x01 | Web3 UX Is Broken — And That's Why Nobody Showed Up
The Narrative We Told Ourselves For years, the crypto community had a ready-made answer whenever adoption numbers disappointed: they just don’t get it yet. Normies weren’t ready. Regulators were in the way. The bear market killed momentum. Give it one more cycle. But cycles came and went. Ethereum went from $80 to $4,800 and back. NFTs had their moment in the cultural spotlight. DeFi summer happened. BlackRock filed for a spot ETF. Billions poured in from institutions. And yet — your parents still don’t use a dApp. Your non-tech friends still can’t explain what a wallet is. Mass adoption remains a perpetually future event. ...